Founder Story - Why I Started ilody
For as long as I can remember I've wanted to start a business, but I didn't know what form it would take, my career has taken me on a wonderful path and I've been privileged to work on some of the most iconic moments in fashion including fashion shows and advertising campaigns for Alexander McQueen, Bottega Veneta, Stella McCartney among others.
Through my teenage and art college years I wrestled with what it meant to be a South-Asian Indian born in Britain, I found many times it was a tale of two lives, my Indian heritage not merging with my British upbringing.
as my career progressed the desire to bring the threads of my heritage and the experiences of working within the luxury fashion & beauty industry came to the forefront and the seeds of ilody were born.
with ilody I wanted to bring the richness of my heritage and elements of ayurveda to our customers. I started with the ingredients, they were an essential part of the brands ethos and meaning, coming from a point of authenticity of my own roots (not appropriation as larger brands have done for many years). alongside the wealth of ingredients, the experience and notion of ritual as routine was very much a part of how the products were constructed in their texture and scent. I believe people now more than ever need to have rituals within their life. The products are designed to allow this moment of self reflection, calmness and being present.
as the brand expands I'm excited to introduce new products later this year which will further enrich the ritual elements of your daily routines.
3 rituals I always go back to;
1) spend time in nature, I have an allotment that I go with my family, my husband and 3 kids (my husband is also a beekeeper) it's been a constant in my life over the last 8 years and I find it's a moment of mindfulness when I'm there. The act of my hands in the soil and being more aware of my surroundings allow me to become present and gives me a sense of calm.
2) turmeric, probably my favourite spice of all, I love to have some in some freshly squeezed orange juice. vitamin c with antioxidant and anti-inflammatory powerhouse of curcumin.
3) using our Kansa Wonder Wand, spending time massaging my face with our Kansa Wand helps me to wind down in the evening, calming my face while releasing tension and depuffing.